Mumbai: Global gaming majors and Indian digital companies are vying for the International Cricket Council's official gaming rights, underscoring the growing commercial potential of cricket-based video games, people in the know said.
Interested bidders include Electronic Arts (EA Sports), Big Ant Studios, Krafton in partnership with JetSynthesys, as well as Reliance Jio, Dream Cricket, Lightfury Games, and Nazara Technologies, the people said.
The invitation to tender (ITT), launched two weeks ago, had initially set April 21 as the submission deadline but extended it to the first week of May, the people said. The process follows an expression of interest issued last year to develop a flagship mobile cricket game.
The ICC and the companies named above declined to comment.
Nitish Mittersain, Joint MD and CEO, Nazara Technologies, which owns World Cricket Championship (WCC) game, said there is headroom to build high-quality, globally scalable cricket gaming experiences.
"While we do not comment on specific ongoing processes, we remain actively engaged in exploring opportunities that align with our strategy of building and scaling IP-led gaming businesses, especially in categories where we have demonstrated leadership," he noted.
The ICC has outlined a licensing framework spanning mobile and console platforms, signalling a more structured, commercially driven approach to gaming rights.
Interested bidders include Electronic Arts (EA Sports), Big Ant Studios, Krafton in partnership with JetSynthesys, as well as Reliance Jio, Dream Cricket, Lightfury Games, and Nazara Technologies, the people said.
The invitation to tender (ITT), launched two weeks ago, had initially set April 21 as the submission deadline but extended it to the first week of May, the people said. The process follows an expression of interest issued last year to develop a flagship mobile cricket game.
The ICC and the companies named above declined to comment.
Nitish Mittersain, Joint MD and CEO, Nazara Technologies, which owns World Cricket Championship (WCC) game, said there is headroom to build high-quality, globally scalable cricket gaming experiences.
"While we do not comment on specific ongoing processes, we remain actively engaged in exploring opportunities that align with our strategy of building and scaling IP-led gaming businesses, especially in categories where we have demonstrated leadership," he noted.
The ICC has outlined a licensing framework spanning mobile and console platforms, signalling a more structured, commercially driven approach to gaming rights.
