The EU is stepping up pressure on Google to open up its Android ecosystem to rival artificial intelligence assistants, marking a fresh escalation in the bloc’s ongoing regulatory push against Big Tech dominance. The move comes under the framework of the Digital Markets Act (DMA), which aims to ensure fair competition by preventing large technology platforms from favouring their own services
The European Union is stepping up pressure on Google to open up its Android ecosystem to rival artificial intelligence assistants, marking a fresh escalation in the bloc’s ongoing regulatory push against Big Tech dominance.
The move comes under the framework of the Digital Markets Act (DMA), which aims to ensure fair competition by preventing large technology platforms from favouring their own services.
Regulators are now working on draft guidelines that could require Google to provide competing AI tools with access to the same Android features currently reserved for its in-house assistant, Gemini.
This includes critical functionalities such as voice activation, system-level search integration, and deeper interoperability with apps—capabilities that are essential for AI assistants to operate effectively on smartphones.
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