Oppo has merged OnePlus and Realme into a single sub-brand unit, led by Realme founder Li Bingzhong. The move integrates marketing and product teams under a unified structure reporting to Oppo leadership. Realme’s R&D will be absorbed, while the brands will focus on product line reuse amid broader global restructuring efforts.
An internal Oppo announcement has revealed a major restructuring. OnePlus and Realme have been formally merged to form a new sub-brand business unit. Li Bingzhong (Sky), founder of Realme and Senior Vice President of Oppo, will head the new unit. Xu Qi, formerly President of Realme's global marketing and sales, will oversee the integrated marketing system for both brands.
This development originates from an internal Oppo announcement, first reported by a Chinese tech outlet Leifeng.com and picked up by IThome. The Weibo account Digital Chat Station independently corroborated the development as well.
Leadership and product structure
On the product side, Li Jie, former President of OnePlus China, will take charge, with domestic and overseas product teams reporting directly to Oppo Chief Product Officer Liu Zuohu (Pete Lau).
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