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Amidst the increasing use of Artificial Intelligence (AI) in the world of technology, its business model is also changing rapidly. In this series, Google is preparing to soon add advertisements and sponsored content to its AI platform Gemini AI.

Tech News: Google is preparing to develop its AI platform Gemini in a new direction. According to reports, the company may soon include advertisements and sponsored content in this app. Till now Gemini was seen as a clean and uninterrupted chatting experience, but in the future, users may also see commercial content and advertisements in between the conversations.

The purpose of this change is said to be to make the AI ​​platform more commercially capable, so that the company can move towards a new revenue model.

Strategy to increase earnings through AI

Google is already generating revenue by showing ads in its search and AI based features. Now the company is working towards implementing the same model in Gemini AI also. The company’s objective is to make AI products not just technical tools but to make them a strong commercial platform, which can generate more income through advertising and sponsored results.

Google already shows ads based on users’ queries and browsing patterns in its AI search system. Now the same technology is likely to be implemented in Gemini also. This would mean that when a user asks the AI ​​a question, sponsored suggestions may appear along with the answer. For example, when asked about a product or service, AI can show an advertisement along with the answer.

How will AI change the chatting experience?

Till now AI chatbots were considered to be a clean, ad-free and focused experience. But this experience may change after ads are added. Possible changes:

• Sponsored Suggestions in Chat
• Product ads to the query
• Brand promotion with AI answers
• Shopping and Service Recommendation

However, the company claims that this will not affect the quality of responses. If advertisements are implemented in Gemini AI, it will compete directly with ChatGPT. Competition among AI companies is already intense, and now the commercial model could further increase this competition. Experts believe that in the future, AI platforms will not remain just information tools, but will become a part of the larger advertising and e-commerce ecosystem.