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Hyderabad: When a poet who gave India some of its most memorable songs steps into a powerful public role, it is bound to turn heads. Renowned lyricist Prasoon Joshi has been appointed Chairman of Prasar Bharati, bringing his creative spark to one of the country’s most influential media platforms.

For years, Joshi’s words have echoed through cinemas and homes, known for their depth and emotional connect. Now, his journey takes a new turn from writing lyrics to shaping the vision of public broadcasting. As Chairman, he will guide iconic platforms like Doordarshan and All India Radio, which together reach millions across the country every day.

This appointment comes at a time when audiences are rapidly shifting towards digital content. With his strong creative background, Joshi is expected to bring fresh energy and ideas, making public broadcasting more engaging and relevant, especially for younger viewers.

There is also curiosity around how a lyricist’s imagination will influence national communication. His storytelling ability could add emotion, relatability and originality to the way stories are told on public platforms.

For the entertainment world, this move feels special. A man who once shaped songs that touched hearts will now help shape the voice of the nation.

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