Maharashtra Tourism showcased a promotional campaign at Times Square on Maharashtra Day to boost global visibility. Minister Shambhuraj Desai said the initiative highlights the state’s attractions and aims to draw international tourists, strengthen branding and support economic growth.
Mumbai: In a bid to elevate its global tourism profile, Maharashtra Tourism has showcased a high-impact promotional campaign at Times Square in New York City, coinciding with the celebration of Maharashtra Day on May 1.
Minister Desai Calls It a Matter of Pride for Maharashtra
The initiative marks a strategic effort to position Maharashtra as a premier international travel destination, leveraging the immense visibility of one of the world’s busiest commercial and tourism hubs. The advertisement prominently highlights the state’s diverse attractions, ranging from its historic forts and rich cultural heritage to beaches, scenic landscapes and vibrant urban experiences.
Tourism Minister Shambhuraj Desai underscored the significance of the campaign, stating: “Times Square, one of the world’s busiest and most influential commercial hubs, attracts millions of visitors every day. Establishing Maharashtra’s presence at such a prestigious international venue is a matter of pride for the state.”
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