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Rei Kawakubo: Fashion's quiet radical in loud, uncertain times
ETimes | May 5, 2026 9:40 PM CST

In an era defined by noise - of trends, of opinions, of relentless reinvention - Rei Kawakubo remains fashion’s most compelling contradiction. She does not chase relevance. She resists it. And yet, few designers feel as sharply attuned to the cultural moment as the founder of Comme des Garçons.

For those unfamiliar with her work, Kawakubo is not a designer in the conventional sense. She is an auteur. Her clothes are not meant to flatter so much as to provoke, question and, at times, unsettle. In 2026, as the world grapples with instability and identity, her vocabulary of resistance, imperfection and freedom feels less like avant-garde abstraction and more like a necessary language.

A tear that redefined fashion

Kawakubo’s relationship with non-conformity was evident from the very start. When she debuted in Paris in 1981, the fashion establishment was expecting polish, glamour, and the reassuring codes of luxury. Instead, she sent out a black jumper riddled with holes.

To her, those tears were not flaws. They were lace.

It was a quiet but radical redefinition - of beauty, of value, of what clothing could represent. At a time when perfection was synonymous with aspiration, Kawakubo introduced the idea that absence, damage, and incompleteness could carry their own poetry. The industry didn’t know what to make of it. Some dismissed it as “Hiroshima chic.” But history would recognise it as a rupture that changed fashion’s trajectory.


Before ‘anti-perfection’ was a trend

Today, a generation of Gen Z consumers celebrates “imperfect” aesthetics as a rejection of hyper-curated beauty. Kawakubo has been working in that space for over four decades.
Her designs have consistently disrupted symmetry, proportion and finish. Garments bulge, collapse, extend awkwardly or resist definition altogether. What appears accidental is, in fact, deeply intentional. Imperfection, in her world, is not a stylistic choice - it is a philosophy.

That makes her current relevance particularly striking. While the industry frames imperfection as a trend cycle, Kawakubo treats it as a permanent condition of creativity. She does not follow the cultural shift; she pre-empts it, often by decades.


The refusal to follow - and the inevitability of relevance

Kawakubo’s practice is closer to an omakase counter than to a department‑store rail: omakase is the Japanese “leave it to the chef” style of dining, where there’s no menu to choose from and you simply accept the sequence the chef decides to serve. Like that chef, Kawakubo asks her audience to trust her progression of ideas. She refuses to explain her work, refuses to align with seasonal expectations, refuses to soften her vision for commercial appeal. And yet, this very refusal is what keeps her relevant.
In uncertain times, when fashion often defaults to escapism or nostalgia, Kawakubo offers neither comfort nor clarity. Instead, she presents ideas -sometimes opaque, often challenging - that demand engagement. Her work reflects the complexity of the moment rather than smoothing it over.

That is perhaps why, despite never designing “for the market,” she continues to resonate. Her collections feel less like responses to trends and more like parallel conversations about the world.


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