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Toyota has increased prices of the Fortuner across the range, effective May 2026. The revision runs from Rs 60,000 to Rs 87,000 depending on the variant. That pushes the SUV’s ex-showroom range from Rs 34.76 lakh at the entry end to Rs 50.46 lakh for the top GR-S version.

That is a noticeable increase, particularly because the Fortuner was already playing in a high-priced space for a ladder-frame SUV. It is also a reminder of how much pricing freedom Toyota still has with this model.

The Fortuner does have rivals such as the Skoda Kodiaq, Volkswagen Tayron and the Isuzu MU-X, but none of them has managed to unsettle its position in the way a true direct competitor would. The upcoming MG Majestor could give a Toyota Fortuner a good run for its money if it’s priced well.

The steepest hikes have landed on the more expensive diesel variants. The biggest jump is on the GR-S 4×4 automatic, now priced at Rs 50.46 lakh, up from Rs 49.59 lakh. That is the full Rs 87,000 increase.

The Legender mild-hybrid variants are also up sharply by Rs 83,000 each, while the regular 4×4 diesel automatic and Legender variants also see sizeable changes.

Even the lower-end versions have not been spared. The petrol 4×2 automatic is now Rs 34.76 lakh, up by Rs 60,000. The diesel 4×2 manual is now Rs 35.40 lakh, also up Rs 60,000. The diesel 4×2 automatic rises by Rs 65,000 to Rs 37.61 lakh, while the 4×4 diesel manual is now Rs 39.35 lakh after a Rs 67,000 increase.

Toyota has not changed the powertrains. The petrol Fortuner continues with the 2.7-litre engine making 166 Bhp and available only with an automatic gearbox. Diesel variants keep the 2.8-litre four-cylinder engine making 204 Bhp, with manual and automatic options depending on the variant. The 48V mild-hybrid system remains limited to select diesel automatic versions.

So this is purely a price move, not a feature or specification update. Buyers are paying more for the same package. That makes the hike easier to notice, especially on the top variants where the gap to Rs 50 lakh has now been crossed more decisively.

The context matters here. Toyota’s total sales from January to April 2026 crossed 1.37 lakh units, up 19 percent year on year, while domestic sales rose 20 percent to 1.27 lakh units. The Fortuner remains one of Toyota’s strongest image products in that mix. It may not be a mass-market model, but it continues to contribute steadily at the upper end of the SUV portfolio.

There is also the wider product cycle to consider. The next-generation Fortuner is already in development and is expected to retain the 2.8-litre diesel and 48V mild-hybrid setup while staying with a ladder-frame layout. That means Toyota still sees value in keeping the Fortuner formula largely intact.

For now, though, buyers need to deal with the current reality. The Fortuner remains exactly what it was before, only more expensive. And the fact that Toyota has chosen to raise prices this way suggests it believes demand is still strong enough to absorb it.