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Regional Songs Acquisition: The pace of earnings from subscription model and advertising has slowed down in India. In such a situation, music companies are seeing a big market in regional songs and they are betting on songs of other regional languages ​​like Punjabi, Bhojpuri, Haryanavi. This is why big companies like Times Music, Warner Music and Saregama are investing their money on regional songs.

According to the FICCI EY Report 2026, these companies have recently acquired regional catalogues. Experts believe that such a situation is beneficial not only for established players but also for small companies. According to experts, this kind of integration of the Indian music industry will help big companies to pool resources, strengthen their catalog and increase negotiations with advertising companies and brands. It also enables access to shared marketing, technology adoption and data-driven strategies.

Along with big companies, small companies also got benefit

Talking about the benefits that the integration brings to the larger companies, the catalog allows for better licensing, attracts bigger deals, and also enables discovery and development of individual music. Because the increasing cost of content is becoming a big problem and creating content on one’s own has become a difficult task. In this way, big companies can provide better content while eliminating financial problems.

Whereas, on the other hand, for smaller companies, it encourages the expansion of digital distribution by streamlining the rights and royalty system. At the same time, there is an opportunity to earn good money by bringing under-utilized catalogs with their cultural identity to the main streaming platforms. Under this, small companies and labels which are dependent on revenue from streaming and YouTube for earning. They start getting profits from their catalog even before they run out of money.

Disadvantages of integration

Both small and big companies will benefit from the integration of the music industry. At the same time, it also has some disadvantages. For example, the entry of big players in regional markets may create the problem of monopoly. Which may increase short-term costs. Additionally, entering such sectors without understanding the cost and recovery structures can often result in commercially unsustainable projects.

Indian music industry is continuously growing

Many challenges in the music industry

Apart from all this, today music labels are struggling to get more money from their rights. Music companies often do not earn as much as they spent on purchasing the soundtrack. Especially for Hindi film albums. Audio streaming platforms like Gaana.com, JioSaavn and YouTube Music have almost halved their subscription prices in the last one year. Because the audience has now shifted to stand-up comedy and podcasts instead of YouTube songs.

Business of buying regional songs may increase

According to the FICCI EY report, this trend of purchasing regional songs may increase further in the future. According to the report, this will be done either to increase earnings or to reduce the risks associated with the rising costs of purchasing the rights of new film music.