Shoppers are only now cottoning on to what different letters signify on certain reduced stickers at the supermarket. A bargain is always welcome, with many of us making a beeline for the reduced shelf whenever we're browsing the aisles in store.
Items on the reduced shelf are frequently approaching their use-by date that very day, or there is an excess of older stock that needs shifting from the shelves.
Throughout the day, staff will cut prices further on items already on the reduced shelf, with shoppers often snapping up some cracking deals for under £1.
Some customers, however, have spotted that certain reduced labels carry a small letter inside a circle alongside the price, particularly in Sainsbury's.
Keen to get to the bottom of what the letters meant, one Reddit user posted in the R/Sainsburys community on the platform, where staff frequently communicate with one another, to enquire about their meaning.
Alongside the post, the user shared photographs of a pack of Alpro Vanilla Yoghurts that had been reduced from £1.45 to 57p. Next to the word 'reduced' on the sticker was the letter 'E' inside a circle.
The post read: "What's this "E" on yellow label? Item wasn't out of date."
One commenter replied to inform the customer that supermarkets often categorise the reason why items are being reduced, with E standing for expiry and D standing for damage.
The user said: "It's to help identify what type of reduction it is at a glance. E is for expiry - reduced because it'll go out of date soon, D is for damage - dented or ripped packaging, or missing part of a multipack etc." What are reduced stickers?
Yellow stickers have been around for some time, having first been introduced in 1993 by Sainsbury's. Since then, they've become a popular treasure hunt amongst shoppers seeking the finest bargains throughout their preferred store.
Yellow stickers aren't merely advantageous to shoppers, but also to staff members, as they're simpler to identify and for tills to process.
Therefore, next time you're doing your shopping, ensure you keep a lookout for any discounted products. Reductions typically occur a few hours before closing time, and in certain supermarkets, twice daily, during the morning and evening.
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