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The acquisition will strengthen InMobi’s ability to help brands reach new app users across the iOS ecosystem via organic growth and AI-powered optimisation

Following the acquisition, MobileAction will continue to operate as an independent platform, with its team across the US, Europe and Turkey joining the InMobi Group

Post the acquisition, InMobi plans to invest in MobileAction’s product innovation and global go-to-market efforts

Adtech unicorn InMobi has acquired San Francisco-based mobile app marketing and analytics platform MobileAction. The startup didn’t disclose the financial terms of the deal.

The acquisition will strengthen InMobi’s ability to help brands reach new app users across the iOS ecosystem via organic growth and AI-powered optimisation, it said. Following the acquisition, MobileAction will continue to operate as an independent platform, with its team across the US, Europe and Turkey joining the InMobi Group.

Founded in 2013, MobileAction is an AI-powered platform that helps app developers and marketers maximise visibility and reach new iOS app users. MobileAction is widely used by leading global brands like Google, Meta, Doordash, among others.

Post the acquisition, InMobi plans to invest in MobileAction’s product innovation and global go-to-market efforts, with a strong focus on regions like the US, Asia Pacific (APAC), Middle East and North Africa (MENA) and other global markets.  

Founded in 2007, InMobi provides marketing and monetisation solutions to brands, advertisers, and publishers. It also operates lock screen content and product discovery platform Glance, social commerce app Roposo, among others.

The adtech major has raised a total funding of over $400 Mn to date from investors like Sherpalo Ventures, Kleiner Perkins, Structure Capital, among others. Most recently, it raised ₹32 Cr (about $3.7 Mn) from its cofounders and Singapore-based VC firm Vatera.

In December last year, InMobi’s cofounders bought back around 25-30% stake from its early investor SoftBank, reducing the Japanese firm’s holding to under 8% from about 35% earlier. SoftBank is estimated to have received roughly $250 Mn from the deal.

InMobi has been preparing for a public listing since last year. Earlier this year, it was reported that the startup was in talks with about eight investment bankers for its IPO.