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GoPro mulls sale or merger after Oliver Wyman camera collaboration
NewsBytes | May 12, 2026 11:39 AM CST

Board hires financial advisor after enquiries

The board is bringing in a financial advisor to help review all options, especially since they have been getting some unsolicited strategic enquiries lately.
GoPro is making these moves as it tries to bounce back from recent losses: Its latest quarter showed bigger losses and dropping sales, and earlier this year, the company brought in a new CFO to help turn things around.


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