WPP Media India said brands are operating in an era of “permanent disruption” as artificial intelligence, quick commerce, creator-led content, and changing consumer behaviour rapidly reshape marketing and storytelling.
The company highlighted these shifts at BREW 2026, its flagship content upfront and marketing platform, which brought together leaders from advertising, entertainment, technology, and commerce.
A major highlight of the event was an India-first showcase on AI and robotics, including a live humanoid demonstration and discussions around AI-led marketing innovation.
The event focused on how brands are being forced to rethink storytelling, commerce, creativity, and consumer engagement as media ecosystems evolve at a rapid pace.
Sessions at BREW 2026 explored trends such as the rise of Gen Alpha, the growth of quick commerce, immersive consumer experiences, podcasts as community-building platforms, and mobile-first entertainment formats including micro-dramas.
“The marketing landscape is witnessing one of the most profound shifts in its history,” said Prasanth Kumar, CEO, WPP Media South Asia.
“Today, disruption is not the exception; it is the environment brands operate in every day. The conversations at BREW reflected how marketers must rethink storytelling, commerce, technology, experiences, and even creativity itself to stay relevant in a constantly evolving world,” he added.
Vinit Karnik, Head of Entertainment, Sports and Content at WPP Media India, said brands are navigating multiple shifts simultaneously, including creator-led influence, AI-powered storytelling, and changing attention spans.
“The opportunity lies in experimenting early, before these shifts become mainstream,” Karnik said.
The company highlighted these shifts at BREW 2026, its flagship content upfront and marketing platform, which brought together leaders from advertising, entertainment, technology, and commerce.
A major highlight of the event was an India-first showcase on AI and robotics, including a live humanoid demonstration and discussions around AI-led marketing innovation.
The event focused on how brands are being forced to rethink storytelling, commerce, creativity, and consumer engagement as media ecosystems evolve at a rapid pace.
Sessions at BREW 2026 explored trends such as the rise of Gen Alpha, the growth of quick commerce, immersive consumer experiences, podcasts as community-building platforms, and mobile-first entertainment formats including micro-dramas.
“The marketing landscape is witnessing one of the most profound shifts in its history,” said Prasanth Kumar, CEO, WPP Media South Asia.
“Today, disruption is not the exception; it is the environment brands operate in every day. The conversations at BREW reflected how marketers must rethink storytelling, commerce, technology, experiences, and even creativity itself to stay relevant in a constantly evolving world,” he added.
Vinit Karnik, Head of Entertainment, Sports and Content at WPP Media India, said brands are navigating multiple shifts simultaneously, including creator-led influence, AI-powered storytelling, and changing attention spans.
“The opportunity lies in experimenting early, before these shifts become mainstream,” Karnik said.
