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Can movie subtitles double up as tourism promotion tools? Andhra Pradesh Tourism Minister Kandula Durgesh believes they can. During his recent visit to Suryalanka Beach, Andhra Pradesh, the minister proposed that filmmakers mention shooting locations in movie sub-titles to boost tourism and spotlight scenic destinations across the state. Citing the example of Maredumilli , which saw increased tourist footfall after featuring in Pushpa: The Rise , Durgesh said cinema can transform lesser-known places into tourist hotspots. The proposal has since triggered sarcastic reactions online.

Locations in subtitles will interrupt the cinematic experience: Filmmakers Making such details mandatory could burden small directors already navigating multiple post production requirements
— Varun Reddy , director



Or shoot a tourism promo ad of the location and insert it into the film no? Integrate it with a QR code payment
— Rahul Ramakrishna , actor



We try to make audiences believe in the world we create, so revealing the exact location affect the storytelling
— Chandoo Mondeti , director



Unlike statutory disclaimers, inserting tourism promotion within scenes could feel forced and tacky
— Sashi Kiran Tikka , director