Gandhinagar: On Sunday, Union Home and Cooperation Minister Amit Shah emphasized the need for the Indian design sector to adopt a model akin to the Indian Premier League (IPL) in cricket. This approach could provide aspiring designers with the confidence to pursue their careers without fear of instability.
During the inauguration of the Incubation and Innovation Centre at the National Institute of Design (NID) in Gandhinagar, Shah pointed out that creative fields often struggle to attract participants unless they can guarantee stable job prospects and commercial opportunities.
He drew parallels with cricket, recalling how even iconic players like Sunil Gavaskar earned modest sums early in their careers. Shah noted, “Sunil Gavaskar ji used to receive Rs 500 for a five-day Test match. Parents would advise their children to focus on academics instead.”
Shah remarked that the introduction of the IPL significantly altered perceptions of cricket, making it a lucrative career choice. “Now, parents encourage their children to play cricket, saying they might achieve something,” he added.
He highlighted that the commercial potential of design talent in India remains largely untapped, urging NID to explore this avenue fully.
Shah stated, “NID was established in Gujarat to maximize the commercial potential of your discipline and art.” He noted that many talented individuals still hesitate to pursue design due to uncertainties regarding job opportunities and recognition.
He called on NID to develop systems that link designers with industry needs and commercial platforms, suggesting the creation of a dedicated vertical for the commercialization of design work.
“While there are many talented designers here, there is a lack of commercialization expertise. NID must bridge this gap,” he asserted.
The Home Minister also referenced vehicles designed by Indian designer Pratap Bose, which were displayed at the event, and pointed out that Indian designers often lack the international recognition that their foreign counterparts receive.
“If a Japanese designer had created the same car, the recognition would be vastly different,” he remarked.
Shah stressed the importance of expanding design education and awareness across various sectors, including industrial parks and semiconductor manufacturing.
He concluded by stating that NID should work towards integrating design more thoroughly into both industry and society.
The event saw the presence of Chief Minister Bhupendra Patel, Union Commerce and Industry Minister Piyush Goyal, Deputy Chief Minister Harsh Sanghavi, along with NID officials, faculty, and students.
During his visit, Shah interacted with students and faculty at the Gandhinagar campus, describing NID as a vital link between creativity, innovation, and entrepreneurship. He emphasized the need for an environment that encourages more young individuals to confidently choose design as a career.
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