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Karan Johar believes the era of blindly copying Bollywood celebrity fashion is fading away. Speaking on The BarberShop with Shantanu, the filmmaker said people no longer want to dress like Kareena Kapoor Khan, Alia Bhatt or Deepika Padukone. Instead, fashion consumers today are prioritising individuality, exclusivity and personalised styling experiences over celebrity-inspired looks.

There was a time when Bollywood celebrities practically scripted fashion trends across the country. From wedding lehengas and airport looks to accessories and more, fans wanted everything their favourite stars wore. But according to Karan Johar, that obsession with dressing like celebrities is slowly disappearing, and individuality is becoming fashion’s biggest flex instead.

Karan Johar: 'Nobody wants to look like a wannabe version of a celebrity anymore'

During a recent appearance on The BarberShop with Shantanu on YouTube, the filmmaker and producer shared his honest take on how consumer fashion behaviour has changed over the years. According to Karan, audiences today no longer want to recreate the exact looks worn by stars; instead, people are now far more interested in expressing their own personality through fashion.

"Earlier, there used to be a gold standard that Bollywood has worn it. Now, there is a certain attitude about that too," Karan stated, adding, "People are like, 'Why should I wear this? Kareena has already worn it,’ or ‘Alia Bhatt and Deepika Padukone have already worn it.’ They don’t want to wear the same thing because they don’t want to come across as someone copying a Bollywood star. Nobody wants to look like a wannabe version of a celebrity anymore. Everybody is seeking individuality."