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New Delhi: A man’s unique protest in Uttar Pradesh’s Mathura has caught the attention of social media users. The man dressed as a cockroach entered a drain near Yamuna river to protest the pollution in the river.

The man, identified as social activist Deepak Sharma, donned the costume as a cockroach to highlight the issue of Yamuna river pollution. According to a footage circulating on social media, Sharma, in the costume, entered the drain near the river to show how untreated waste was flowing in the Yamuna, thus impacting the lives of lakhs of people.

A protest in Mathura, India, aimed at drawing attention to sewage pollution in the Yamuna River.A local resident, Deepak Sharma, dressed in a cockroach costume and entered a drain near the river to symbolize the impact of untreated waste and pollution on the environment.The… pic.twitter.com/f4DlUlfagh

— Cockroach_janta_party_Delhi 🪳 (@Navii_chaudhari)

He had earlier protested in a similar fashion outside Mathura municipal corporation office over the river pollution issue. A video of the incident was also widely shared on social media.

A young man dressed as a cockroach 🪳 reached the Mathura-Vrindavan Municipal Corporation and staged a unique protest against the drainage problem.

A young man’s unique protest against the sewer problem in Mathura has become a topic of discussion.

He dressed as a cockroach… pic.twitter.com/NTqTONBls1

— Dharm (@dhram00)

Sharma, through his unique protest, has been urging the authorities to take action to clean the river and prevent further pollution. He reached the municipal office on Friday and started singing and dancing. He said he was compelled to dress as a cockroach to open the eyes of “incompetent” officials towards Yamuna and the rampant filth in the city.

“We, the residents of Braj, perform the ‘aachaman’ ritual of sipping water from the Yamuna. Yet, despite years of promises to rid the river of pollution, nothing has been done. Be it Mathura or Vrindavan, polluted water and sewage from filthy drains can be seen flowing openly into the river. Yet, the officials remain indifferent, turning a blind eye to the situation,” Sharma was quoted as saying by a News18 report.

The cockroach protest comes following the launch of he Cockroach Janta Party by political communication strategist Abhijeet Dipke. The party has been marred in controversy ever since.