The excitement surrounding the 2026 World Cup, which will take place in the United States, Canada, and Mexico from June 11 to July 19, has begun to positively impact local vendors.
Umik, one of the jersey sellers around Gelora 10 November Stadium in Surabaya, is among those feeling the joy of the upcoming global football event.
She explained that sales of jerseys from the national teams participating in the 2026 World Cup have started to attract buyers.
On regular days, she usually sells club jerseys from both domestic and international teams, but now more customers are looking for national team jerseys for the 2026 World Cup.
“But the stock isn’t complete yet. So far, I only have Argentina, Germany, Brazil, and Spain,” she told surya.co.id on Friday (May 29, 2026).
National Team Jerseys Advancing to the Final Will Be in High Demand
According to Umik, the stock will continue to increase as the tournament approaches, especially during the first week of the 2026 World Cup.
The number of jerseys she orders will depend on market demand.
Based on previous World Cup tournaments, jerseys from teams that make it to the final are usually the most sought after.
Having sold jerseys for more than 15 years around the Gelora 10 November Stadium area, she understands her customers’ buying patterns well.
“If I happen to buy stock from teams that don’t qualify, it’s hard to sell them,” said the mother of three.
Competing with Online Stores
She explained that she doesn’t buy jerseys in large quantities. As a street vendor, she is well aware of the strong competition from online stores.
“Now many people prefer to buy online, so I only stock a little at a time. When it sells out, I restock—it’s close by anyway. Sometimes I also buy online myself,” she said with a smile.
According to her, today’s customers—especially the younger ones—tend to prefer original or ‘grade ori’ jerseys, which are priced above 100,000 rupiah.
“I sell mine for around 40–50 thousand, depending on the size. If I sell the expensive ones, they’re harder to move,” said the woman from Bangkalan, Madura.
Although sales are not as bustling as they were before the Covid-19 pandemic, she remains steadfast in continuing the family business that has been passed down for generations.
“Thank God, there are still customers every day. Everything is already destined; we just have to keep working,” she concluded.
