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World’s ‘most favorite destination’ sees tourism slowdown after record-breaking year
Sandy Verma | June 18, 2026 10:24 PM CST

Japan, voted the “world’s most favorite destination” by readers of Condé Nast Traveler last year, recorded a decline in foreign arrivals for the second straight month in May, largely due to a drop in visitors from China.

The Japan National Tourism Organization says more than 3.55 million people visited the country last month, down 3.6% year-on-year, Japan Today reported.

Visitors from 19 countries and territories reached record levels for the month of May.

Arrivals from South Korea climbed 15.2% year-on-year to nearly 950,000, while the number of travelers from the United States increased by 7%, and those from the Middle East, whose numbers had plunged in March and April, surged 67.8% as some airline services resumed, The Mainichi newspaper reported.

A crowd of tourists walk at Nishiki Market in Kyoto, western Japan, March 29, 2023. Photo by Reuters

The number of visitors from China fell 60.4% to around 310,000, marking a sixth consecutive month of declines. The downturn comes after Beijing advised its citizens last autumn to avoid travel to Japan amid deteriorating bilateral ties.

Arrivals from Thailand also dropped 8.6% while visitor numbers from Vietnam slipped 2.1%.

Japan welcomed a record 42.7 million tourist arrivals in 2025.

The government has set an ambitious target of reaching 60 million tourists annually by 2030.



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