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X product head Nikita Bier mocked rival Meta’s internal morale crisis, pitching jobs to ‘neglected’ employees and promising X would match or exceed snack budgets. The post followed Meta CTO Andrew Bosworth’s admission that morale is among the worst ever. Meta has faced layoffs, AI-driven restructuring, internal monitoring tools and reduced compensation in recent months.

In a jab apparently aimed squarely at Meta's well-publicised employee morale crisis, X's head of product Nikita Bier took to the platform to make a recruiting pitch to 'neglected' employees at the social media rival, promising X 'will match or even exceed any snack budget offer.'

The post landed just days after Meta's own leadership admitted, in stark terms, that things inside the company are not okay. Meta Chief Technology Officer Andrew 'Boz' Bosworth told staff during an internal session that morale is 'probably one of the worst it's ever been', and that the 'vibes are off.' Bosworth went further, comparing the current mood to the aftermath of the 2018 Cambridge Analytica scandal, telling employees the atmosphere was 'probably the worst' only that time around, with today's mood probably up there.'

Layoffs, surveillance, and an 'AI reorg' gone wrong

The morale slump didn't come out of nowhere. Meta laid off about 8,000 employees, around 10 percent of its global workforce, in May, as the company redirected resources toward its AI push. Beyond the cuts, Meta has been running software on US employees' laptops since April that logs keystrokes, clicks and periodic screenshots to help train its AI agents, with no opt-out for most staff, though European employees are exempt under local labor protections.