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The FIFA World Cup may be surrounded by layers of controversy — from political scandals to cultural criticisms involving both America and FIFA — yet when the football starts, everything else seems to fade away. If one can set aside the unpleasant aspects, as Premier League fans have long learned to do, the tournament itself has been nothing short of excellent.

Broadcasts from both ITV and BBC have been uniformly outstanding. There’s no need to pit one against the other; both have delivered exceptional coverage that’s been a joy to watch. Initially, there were doubts whether the beauty of the game could outshine the murky backdrop in which it exists — but it has, decisively. That’s the power of football.

Even amidst the grim realities of global politics, football’s spirit has shone through, offering something uplifting and deeply engaging. Given this triumph of positivity, one might expect universal celebration. Yet, negativity persists. A chorus of online critics — especially on Twitter/X — seem determined to pick apart everything and everyone on BBC and ITV. Their endless complaining reveals a lack of appreciation for the skill and dedication of the broadcasters involved. Their cynicism feels hollow — as if they criticise simply for the sake of it. As someone once wisely said, “Tiny is as tiny does.”

Emma Hayes’ exceptional real-time tactical insights during brief ‘hydration breaks’ have been a revelation. Her clarity and authority demonstrate precisely why she’s considered among the best coaches in the world. Yet, even she isn’t spared by those who dismiss her — and others — through thinly veiled sexism or racism, calling diversity in the studio ‘box-ticking’. Such attitudes reveal more about the critics than the professionals they target.

It’s doubtful these detractors realise how poorly they’re regarded — or perhaps they do, and they thrive on provocation. It’s unclear what they actually want; even if football broadcasting mirrored their own preferences, they’d still complain. Their hostility seems to fuel them, as if criticism itself validates their existence.

Social media algorithms only worsen this — amplifying anger, intolerance, and ignorance in a self-perpetuating echo chamber. It’s become a dystopian space where outrage is the default, and contentment is rare.

Take the case of Lee Dixon. The way some talk about him, you’d think he was the villain himself. Even when he praises England as “brilliant”, he’s accused of being negative. In truth, his slightly dour tone is just part of his accent — hardly offensive, and easily ignored. Many of us barely notice it at all.

In reality, there are no truly bad commentators — only personal preferences. The same applies to pundits. Some prefer simplicity, others complexity; there’s room for all approaches. Viewers have the freedom to choose the style they like. If you don’t enjoy the commentary, mute it and just watch the match — a simple solution, especially when you’re not paying for the broadcast. Complaining about a free service is like sending back a complimentary meal.

ITV, in particular, has impressed this year with its willingness to innovate. Bringing in Adam Richman added a fresh, local perspective, while Christina Unkel has continued to impress with her articulate analysis. Gary Lineker’s appearance on Saturday was another inspired choice. If you still find fault with that, perhaps the problem lies with you.

The BBC, meanwhile, faces criticism no matter what it does — whether for spending too much on its set, or too little. Yet its presenters consistently deliver polished, warm, and professional coverage. We’re far luckier than we often acknowledge.

With so many choices available — multiple channels, commentators, and streaming platforms — complaining about one aspect seems absurd. If you dislike a particular voice, switch to another option. It’s that simple. For instance, I’m not a fan of Peter Drury’s commentary on Premier League matches, so I either mute the TV or listen on the radio. Why subject yourself to annoyance when you can easily avoid it?

Disliking a commentator isn’t a human rights violation. You’re not compelled to listen, nor are you being personally attacked. Viewers naturally have preferences, but the sheer level of hostility directed at World Cup coverage suggests some are simply chasing attention through outrage.

Even complaints about the absence of a highlights show are baffling. Every game’s highlights are readily available on iPlayer, ITVX, or STV after each round. How can anyone complain about access when it’s literally on-demand? The amount of work, planning, and care poured into these broadcasts is immense, and yet some people focus on trivialities like accents or format choices. That mindset is, frankly, disgraceful.

This World Cup has reminded us of football’s purity — free from the dominance of money and sponsorship clutter. Even the shirts look better without corporate logos. Despite the global chaos, fans are being treated to a remarkable tournament. So, instead of nitpicking, perhaps it’s time to sit back and enjoy it. Or, as a Scotsman might aptly say with a nudge to the chest, “Wits yoor problem, pal, eh?”