Apple is facing questions over its design direction as incoming CEO John Ternus prepares to take over in 2026. According to Bloomberg’s Mark Gurman, the company’s once-unified design philosophy has weakened since the departure of key leadership figures. Despite strong profits, Apple’s hardware and software feel less cohesive as it prepares a major 2027 product overhaul.
Apple's incoming chief executive John Ternus has his work cut out for him on the design front, even as the company lines up one of its most ambitious product road maps in years for 2027, according to Bloomberg's Mark Gurman in his latest Power On newsletter.
Gurman argues that Apple's design influence, visible historically not just in hardware and software but also in packaging and retail outlets, has become less coherent than it once was, despite the company's continued operational efficiency and record profits.
Apple's design influence, once visible across hardware, software, packaging and retail experiences, has become increasingly fragmented, even as products remain premium and carefully manufactured. The unified design philosophy that shaped earlier generations has weakened, with hardware families feeling less connected and software facing criticism for prioritising visual changes over clarity and usability.
Today, Apple reportedly has no executive occupying the kind of senior design leadership position once held by Jony Ive, a shift that has led observers to question whether the company has lost the design-focused culture that helped make its products stand out.
-
Uri Geller claims to lift Harry Kane’s World Cup ‘curse’, pledges ‘positive vibes’ to counter Ghanaian witch doctor’s voodoo
-
Hyderabad’s art scene is growing up and so are its viewers
-
Fire breaks out at plastic unit in Hyderabad
-
The mistakes that sealed UK PM Keir Starmer’s fate
-
Messi makes World Cup history in Argentina’s 2-0 win
