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Tezzbuzz Desk- There is a continuous increase in the prices of smartphones in the country. Due to shortage of memory chips and increasing demand in AI sector, cost pressure on consumer tech companies has increased. For this reason, big companies like Nothing, Vivo and Realme have increased the prices of many of their models.

According to reports, the price of different models has been increased by Rs 1000 to Rs 7000, which is directly affecting the pockets of the customers.

Vivo smartphones become the most expensive

According to an India Today report, Vivo has increased the prices of several of its series—the flagship X series, V series, T series and Y series.

• Vivo X300 FE (12GB/256GB) price increased from Rs 79,999 to Rs 86,999
• 12GB/512GB variant is now available for Rs 96,999 instead of Rs 89,999

Vivo V70 FE series has also seen an increase—

• 8GB/128GB variant: Rs 37,999 → Rs 41,999
• 8GB/256GB variant: Rs 40,999 → Rs 45,999
• 12GB/256GB variant: Rs 44,999 → Rs 46,999

Prices of Nothing Phone also increased

Nothing has also made its Phone 4a series expensive. According to reports the prices have increased by around Rs 4,000.

• The 8GB/128GB variant is now available at Rs 39,999, which was earlier Rs 37,999
• Launch price was Rs 31,999

Apart from this, the price of 8GB/256GB variant of 4a Pro is said to be increased from Rs 52,999 to Rs 54,999. However, this increased price is not yet clearly updated on the company’s official website.

Realme smartphones also became expensive

Realme has also increased the prices of some of its smartphones.

• Realme 16 Pro (8GB/128GB) is now available for Rs 49,999, which was earlier Rs 46,999.
• The launch price of this model was Rs 39,999

At the same time, the base variant of Realme 16 has also been increased by Rs 1,000—

• 8GB/128GB variant: Rs 33,999 → Rs 34,999
• Launch price was Rs 31,999

Why are smartphone prices increasing?

According to experts, companies are facing increased production costs due to memory chip shortage and pressure on the global supply chain. Additionally, the increasing demand for AI and high-performance devices has also pushed up the prices of memory components.

Its effect is being seen not only on smartphones but also on laptops and other electronic devices.

increased burden on customers

Due to continuously increasing prices, buying a smartphone has now become more expensive than before. Especially in the mid-range and premium segments, prices are increasing rapidly, due to which the options of customers are becoming limited.

Nothing, the increase in the prices of Vivo and Realme indicates that the smartphone market may become more expensive in the coming times. The shortage of memory chips and technical demands are directly impacting the pockets of consumers.