Amazon’s Prime Day 2026 sale has begun, running from July 4 to July 6 for 72 hours. The event covers smartphones, electronics, fashion, appliances and groceries, along with 500+ product launches. Discounts include up to 80% off in select categories, bank offers up to 10%, and cashback benefits for Prime members.
Amazon's Prime Day sale has now begun. It will run for 72 hours starting 12am on July 4 and ending 11:59pm on July 6, marking the tenth edition of the annual sale event. The three-day sale covers categories including smartphones, electronics, fashion, beauty, home appliances and groceries, and coincides with more than 500 new product launches that Amazon said are exclusive to Prime members for the duration of the event.
Membership offers ahead of the sale
Amazon is offering new members an annual Prime membership at Rs. 999, a discount of Rs. 500 from the regular price. Two lower-tier plans are also being offered - Prime Lite at Rs. 599 per year, down Rs. 200, and a Prime Shopping Edition at Rs. 299 per year, down Rs. 100. These membership rates are specific to the sale period and were announced by Amazon as part of its Prime Day communication.
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