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Meta Business Platform: WhatsApp has introduced a major AI update for businesses in India. Let us tell you that the company has announced the launch of Meta Business Agent, which is a smart tool based on Artificial Intelligence. Its aim is to help businesses interact with customers in a faster, easier and more personalized way. Along with this, Meta claims that this AI agent will be able to provide better experience to customers as per their needs from the very first interaction. In such a rapidly growing era of digital business, this feature can make customer service smarter than ever for both small and big businesses.

Booking, Catalog and Sale AI will handle the entire process

Talking about Meta Business Agent, it will not be limited to just answering chats. It will do many things like answering customer queries, suggesting the right product or catalogue, booking appointments and completing the purchasing process. Apart from this, it will also work as a digital assistant for business owners.

Additionally, this AI tool will summarize conversations, provide important insights, monitor customer engagement and help manage day-to-day business operations better. This will save time for businessmen and can also improve the quality of customer service.

Meta launches new platform for big business

Along with this, Meta has also introduced Meta Business Agent Platform. This platform will allow large businesses to create their own AI agents and customize them as per their needs. Besides, it can also be connected to existing business systems like Shopify, Zendesk and Shopee. Not only this, Arun Srinivas, Managing Director and Country Head of Meta India said, ‘India has become the fastest growing market in the world in terms of doing business through interaction. Today people and companies are using messaging the most to connect with each other. Now that AI is completely changing the way companies work, Meta Business Agent is the next big step in this transformation.”

Finding business on WhatsApp will also be easy

WhatsApp is also going to launch a new business discovery feature soon. After this, users can directly search for a business by typing its name in WhatsApp search. Not only this, they will also be able to easily share business contacts with their friends and family. This will make it easier to reach trusted businesses and WhatsApp can become stronger as a business platform beyond just a messaging app.