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Manchester United Women have experienced an extraordinary rise over the past few years. Since their re-establishment in 2018, the team has climbed from the second division to become one of the most competitive sides in English football.

Among their achievements, the standout moment came in 2024 when United lifted their first major trophy, defeating Tottenham Hotspur Women 4-0 in the FA Cup final at Wembley. The following season saw further progress with a first-ever League Cup final appearance and a spirited run to the quarter-finals of the Champions League.

However, Marc Skinner’s side faltered towards the end of the season, ultimately finishing fourth and missing out on European competition. Unfortunately, two major challenges now threaten their ability to compete at the top level domestically and in Europe.

Ineos, the club’s ownership group, has often appeared disconnected from the women’s team and its significance to the supporters.

Early signs of neglect emerged when the women’s squad were displaced from their regular training rooms at Carrington to accommodate the men’s team during renovations. Moreover, Sir Jim Ratcliffe’s dismissive comments in 2024—when he stated that the men’s team was the clear priority—further alienated many fans of the women’s side.

It would be unfair to claim that Manchester United Women have not made signings. The club brought in Jess Park, Julia Zigiotti, and Fridolina Rolfo last summer—all strong additions. However, Rolfo joined on a free transfer, and Park arrived as part of a swap deal involving Grace Clinton.

During the winter window, United added Ellen Wangerheim, Hanna Lundkvist, and Lea Schuller, but again, the financial investment was relatively minimal.

While the owners have been proactive in addressing issues surrounding the men’s squad, similar urgency has not been shown for the women’s team, allowing problems to linger.

Manager Marc Skinner’s position appears increasingly precarious, with sections of the fanbase calling for change. Yet the club’s leadership seems reluctant to take decisive action.

Adding to the uncertainty, key players such as Ella Toone, Elisabeth Terland, and Melvine Malard have all been linked with potential departures. The absence of any public reassurance from the club has left supporters uneasy as the new season approaches.

United’s most pressing concern, however, lies in the transfer market—where their rivals continue to outspend and outmanoeuvre them.

Chelsea have been operating on a completely different financial level, recently securing the signature of highly rated Japanese international Manaka Matsukubo. Arsenal, who finished above United, have also strengthened significantly by signing Georgia Stanway from Bayern Munich and former United defender Ona Batlle from FC Barcelona.

Champions Manchester City have been equally active, adding England internationals Beth Mead and Niamh Charles, while successfully retaining star striker Khadija (Bunny) Shaw.

Not only have United’s main competitors reinforced their squads, but even clubs below them are showing greater ambition. London City Lionesses, who finished two places and 13 points behind United last season, have made bold moves off the pitch by signing multiple Ballon d’Or winner Alexia Putellas from FC Barcelona and ex-United goalkeeper Mary Earps from Paris Saint-Germain. Meanwhile, Liverpool, who ended last season in 11th place, have also demonstrated aggression in the transfer market.

Despite these challenges, all hope is not lost for Manchester United Women.

The team still boasts a blend of promising young talents and experienced veterans, and the acquisition of Andrea Medina could prove to be a smart piece of business. Moreover, the absence of European fixtures will allow for more rest and potentially stronger performances in the latter stages of the campaign.

With the transfer window open until 3rd September, there remains ample time for United to make further signings. Nevertheless, the club’s board and ownership must act decisively to dispel the perception that they are indifferent to the success of this crucial part of the Manchester United family.