AI has emerged as a major factor influencing smartphone purchases, with 68% of consumers prioritising AI features and 82% valuing data privacy and transparency, according to a CMR report. Performance, AI-powered cameras and on-device AI rank among the top buying factors, while AI imaging and generative AI tools are seeing widespread adoption across users.
New Delhi: AI becomes central to smartphone purchases, as 68 per cent consumers prioritised AI features and 82 per cent said transparent data practices and trust as key drivers of smartphone purchases, a report said on Monday.
The report from CyberMedia Research (CMR) said 61 per cent consumers believed on‑device AI processing improved responsiveness and privacy.
The firm said AI is now a core purchase driver with consumers preferring performance (78 per cent), camera quality including AI enhancements (70 per cent) and strong AI features (59 per cent) as the top three attributes.
AI ranked ahead of design, price, and battery life in terms of purchase drivers.
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