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New trend goes viral in India, now you can get boyfriend on rent! Know how the ‘Rent a Boyfriend’ concept works
Samira Vishwas | July 14, 2026 8:25 PM CST

Just like you book a cab or order food, you can now rent a boyfriend for a while while sitting at home. This concept, which may sound strange, is actually true. Using an app or website on your phone, you can view profiles, book a time slot, and choose activities like watching a movie, shopping, or just hanging out. This trend which started from Japan has now come to India also.

**Rental Boyfriend Service in India**

You can rent boyfriends through Facebook and Instagram pages, as well as online websites and apps. Although this business is still in its nascent stage, it is becoming increasingly popular under different names on social media. Rather than simply calling them “rental boyfriends,” these are often referred to as “movie partners,” “shopping buddies,” or “walking partners.”

**Rental cow service started from Japan**

Before the “Rental Guy” service, the concept of the “Rental Guy” came into existence in Japan. People can be hired to accompany them on dates, social events, audiences or special functions.

**What is a rental boyfriend?**

A rental boyfriend is actually a person who accompanies you to places like cafes, museums, parks, restaurants or shopping trips. However, there are strict rules: there can be no sexual activity, they cannot go to hotel rooms or secluded areas, they cannot stay overnight, and interactions must be respectful and friendly.

**Why did this concept become popular in Japan?**

This concept became popular in Japan for several reasons. It appeals to those who are dealing with loneliness and isolation, as well as those who are struggling to balance work and personal life. It provides an opportunity to meet people without any pressure – so people can hang out, chat, go to a café or enjoy a movie without the hassles of a traditional relationship.

boHow much does it cost to rent a YFriend?

This concept is new in India; Some websites offer services starting at ₹79 or ₹100, which can cost up to ₹1,500–₹2,000. In contrast, in Tokyo one can hire a boyfriend for between ₹1,700 to ₹3,500 for an hour.

How popular is this service in India?

The ‘rental boyfriend’ service in India is still in its nascent stage. Although this feature is available on select websites and social media pages, less awkward terms like “professional social support service” are being used instead of “rental boyfriend”.

Who are the young people who become rental boyfriends?

There are websites where young people upload their photos and basic information to register as rental boyfriends; This process is similar to creating a job profile. Most of these men are currently students who are doing this work as a side gig.


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