OnePlus is set to wind down operations across the US and Europe as parent company Oppo restructures its global smartphone business amid slowing sales, financial pressure and geopolitical challenges. Realme will exit China, while OnePlus is expected to gradually discontinue operations in other markets, including India, by 2027.
OnePlus, the consumer electronics brand that built its reputation by offering feature-packed Android smartphones at competitive prices, is preparing to wind down its operations across the United States and Europe as part of a major global restructuring by its parent company, Oppo.
According to a person familiar with the development, the transition could begin as early as this week. The restructuring is being led by Guangdong Oppo Mobile Telecommunications Corporation Ltd.
The overhaul will also affect Realme, another Oppo-owned smartphone brand, which is set to exit the Chinese market. Although OnePlus will continue operating in China for now, the company is expected to gradually discontinue the brand in other international markets, including India, sometime in 2027.
The decision comes amid mounting financial pressure on Oppo's smartphone business, coupled with slowing sales momentum in key markets such as the US, Europe and India. The company has also faced geopolitical challenges in the United States, along with an ongoing trade secrets lawsuit involving Apple.
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