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After OMG 2 , filmmaker Amit Rai could have easily followed up with a bigger, star-led commercial film. Instead, he has returned with Ohh My Dog , a film led by a 12-year-old boy and an indie dog. Rai says, “The urge to tell that story is always the main reason to go forward, irrespective of whether it is a big or small budget film. Stars, studios and budgets are subservient to the story and not vice versa.”

He admits he could have mounted a larger commercial film after OMG 2. “I chose to tell this story because it came to me organically. I have a dog who is like my son, and I have been amazed by the love and loyalty he has. It was he who inspired this story.”

Rai is also unsparing in his assessment of where he believes the Hindi film industry is headed. “The problem with our industry is that we are not making films but mounting projects. There is something essentially wrong in the way we approach storytelling. Character graph ke pehle business graph ki baat karte hai yahan, scene construction se jyada PPT, pie charts aur territory par focus hai.”

He believes storytelling has taken a backseat. “Many of us have forgotten that film is essentially about story, characters, situations and human emotions. Film business is because of the story and not vice versa. Given the myopic approach of the decision-makers, the room for meaningful storytelling has shrunk. It is a rat race here. No one is eager to take risks with unique concepts. I am not a fan of formulas. I follow stories. I reinvent myself with every story — that is the only formula I follow.”

Drawing a comparison with regional cinema, Rai says audiences are rewarding originality over formula. “In the era of digital and content saturation, you cannot keep offering the same content. That is the reason Hindi films are losing relevance and business to regional films, who are offering cinematic experiences, right from Pushpa to Manjummel Boys, Dasavatharam, Kantara and Mahavatar Narsimha.”