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Despite massive demand for Vijay's Jana Nayagan, ticket prices in Tamil Nadu will reportedly be capped at Rs 190. Advance bookings are expected to begin on July 19, with authorities likely to monitor theatres to prevent unofficial premium pricing

With anticipation building for Thalapathy Vijay's Jana Nayagan, Tamil Nadu has reportedly decided to keep ticket prices under control despite the film's soaring demand. According to reports, tickets for the actor's much-awaited final film will be capped at Rs 190 in the state, ensuring that audiences are not charged inflated prices during its theatrical release.

Reports suggest that advance bookings in Tamil Nadu will begin on July 19. Trade tracker Sacnilk has stated that Jana Nayagan had already crossed Rs 4 crore in worldwide advance bookings by July 16, driven by a strong response in overseas markets.

While several states have adopted dynamic pricing for high-demand releases, Tamil Nadu is expected to continue with its government-approved ticket pricing policy. According to NDTV, theatre owners in the state have been asked to strictly follow the approved rates. The report also claimed that authorities may monitor theatres to prevent unofficial premium pricing, which is often seen during major star releases.

The report further stated that Vijay wanted the release to remain smooth and did not want the film to receive special treatment because of his political position.