Nagarjuna slams Tollywood's release date musical chairs
ETimes | July 22, 2026 5:39 PM CST
In recent years, postponing announced release dates has become an increasingly common trend in Telugu cinema. Several big-ticket films, including Devara, Peddi, The Raja Saab and the recently released Lenin , have been pushed back, often just days before they were due to hit theatres. Nagarjuna believes the recurring postponements are a symptom of poor production planning rather than an inevitable part of filmmaking.
Calling for greater discipline in filmmaking, Nagarjuna urged producers and directors to stop leaving post-production until the eleventh hour. “If we hand over a film to the post-production team at least two weeks before release, they’ll carve it to perfection,” he said. Drawing a comparison with Christopher Nolan ’s The Odyssey, whose release date was announced a year in advance, Nagarjuna questioned why Telugu films struggle to honour their schedules. “Why aren’t we able to do that? And when we do, why do we have to postpone it?” he asked. Recalling the making of classics such as Ninne Pelladata and Annamayya, Nagarjuna said their final cuts were ready nearly a month before release. “Why aren’t we able to do it now? For the good of cinema, for the health of cinema, we must do this,” he said, calling on the Telugu film industry to finish films earlier, give technicians enough time to refine them, and stick to announced release dates.
Calling for greater discipline in filmmaking, Nagarjuna urged producers and directors to stop leaving post-production until the eleventh hour. “If we hand over a film to the post-production team at least two weeks before release, they’ll carve it to perfection,” he said. Drawing a comparison with Christopher Nolan ’s The Odyssey, whose release date was announced a year in advance, Nagarjuna questioned why Telugu films struggle to honour their schedules. “Why aren’t we able to do that? And when we do, why do we have to postpone it?” he asked. Recalling the making of classics such as Ninne Pelladata and Annamayya, Nagarjuna said their final cuts were ready nearly a month before release. “Why aren’t we able to do it now? For the good of cinema, for the health of cinema, we must do this,” he said, calling on the Telugu film industry to finish films earlier, give technicians enough time to refine them, and stick to announced release dates.
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