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For nearly five decades, Regal Jewellers has built a reputation for exceptional craftsmanship, transparent pricing and uncompromising quality. Now, the brand has entered Tamil Nadu with actors Vijay Sethupathi and Simran as brand ambassadors, bringing manufacturer-direct jewellery at wholesale pricing.

Through the brand's new campaign, "Indha Maatram... Adhu Nalladhu Dhaane?", Vijay and Simran encourage customers to embrace a smarter way of purchasing jewellery - buying directly from the manufacturer, with greater transparency, exceptional value and uncompromising craftsmanship. The campaign reflects the change that the brand aims to bring to the way customers perceive jewellery buying.

Speaking about the expansion, Vibin Shivdas, Managing Director & CEO of the jewellery brand, said, "We believe buying directly from a manufacturer and wholesaler is a meaningful change for customers, and that belief is captured in our campaign thought, 'Indha Maatram... Adhu Nalladhu Dhaane?'. And who better than Vijay Sethupathi and Simran to endorse this!".

Vijay is known for films like Jawan, Maharaja and Vikram Vedha , while Simran was seen in the recent acclaimed film Tourist Family.