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Tezzbuzz Desk- E-commerce company Flipkart is now preparing to enter the online food delivery segment. Flipkart’s entry in this market which has been dominated by Zomato and Swiggy for a long time can further intensify the competition. The company will start its service on a limited scale in the initial phase and will expand it across the country based on customer feedback.

Flipkart Group Chief Executive Officer (CEO) Kalyan Krishnamurthy said in an interview that the company will start testing the food delivery service in the next few weeks. Initially this service will be made available among selected users so that customer feedback can be understood. He said that the company will first assess the needs and experience of the customers. If the service receives positive response, it will be launched on a larger scale.

Facility will also be available on Flipkart app

According to the company, the food delivery service will be available with a separate app, but it can also be accessed from Flipkart’s main app. However, the company has not yet shared official information about the branding of this service, launch date or in which cities it will be launched. According to reports, Flipkart will launch its food delivery service with government support. Open Network for Digital Commerce (ONDC) Can be combined with. ONDC aims to make digital commerce more competitive and open, providing a level playing field for all businesses, big and small. However, Flipkart has not yet officially confirmed this integration.

India’s online food delivery market is growing rapidly. Zomato and Swiggy are currently the biggest players in this sector, but in recent months many new companies are also entering the market with different business models. Flipkart’s strategy is also based on its Quick Commerce platform. Flipkart Minutes It will be based on a phased expansion, where the service is first launched on a limited scale and then expanded as per demand.

Rapido and Swiggy have also done new experiments

Before Flipkart, ride-hailing company Rapido also Ownly Launched its food delivery platform named. The company focuses on adding new customers through low costs, zero restaurant commission and affordable prices. At the same time, Swiggy has also launched Toe A new app has been introduced with the name. It is clear from these new initiatives that companies are now trying to attract customers not only through fast delivery but also through lower prices and better value.

Will the food delivery market change?

If Flipkart makes effective use of its strong logistics network, large customer base and technologies like ONDC, competition in the food delivery sector may further increase. Customers may benefit from this in the form of better offers, lower delivery charges and more options, while restaurants will also get an opportunity to expand business through the new platform.