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Education Minister Dharmendra Pradhan had resigned from his post after the protest by students and Cockroach Janata Party at Jantar Mantar regarding the NEET paper leak issue. In this almost 1 month long protest, the country also saw the strength of GenZ, even the government acknowledged the strength of GenZ. PM Modi himself was seen making reels and communicating on Instagram like GenZ and other ministers were also ordered to connect with GenZ on social media through reels.

Meanwhile, BJP is now trying to convey messages to government policies, examination reforms and development to the youth through platforms like Instagram. Regarding which a reels was shared from the Instagram account of BJP Haryana. The reels show a conversation between the youth present in the gym regarding the student protests at Jantar Mantar.

What’s in the reels of BJP Haryana?

In the video, a character is seen making a comparison between the old era and the present situation of the country. In this, old India has been linked to news of bomb blasts, terrorist attacks and corruption. Apart from this, citing the better infrastructure, new opportunities for education and better connectivity in present India, an appeal has been made to the youth to take forward the progress of the country.

In the video, when a youth asks whether the government had to resign due to the protests. So Jim Trainer replies that this does not show the success of the demonstration but the strength of democracy. In the video, the trainer says that “the government has solved all the problems. So you can look forward.” The caption of this video reads that “GenZ is not only the future of tomorrow, but is also the biggest strength of today’s developed India.”

How did BJP focus on reels?

This strategy of BJP has intensified after Prime Minister Narendra Modi advised Union Ministers and party leaders to connect more actively with the youth through Instagram Reels. During the NEET-UG controversy, Prime Minister Modi also shared several selfie-style videos thanking students for their suggestions regarding exam reforms. According to reports, after such videos posted amid the protests, the number of his Instagram followers increased rapidly and reached around 105 million.

On which issues did BJP’s focus increase on Instagram?

1. exam paper leak controversy

2. Parliamentary discussion on anti-paper leak law

3. Government’s response to students’ concerns

4. Criticism of opposition’s protest and disruption in Parliament