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The Food Safety and Standards Authority of India (FSSAI) has banned Dabur India products for making 100 percent claims. According to the food regulator, such labelling is against the law and is considered false advertising. FSSAI said that Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey were found to have the Jaivik Bharat logo without any valid FSSAI approval.  
In a post on Monday (August 04, 2026), FSSAI said that it has issued an order to Dabur India Limited to stop the sale of food products making misleading 100 percent claims. These claims include 100 percent natural, 100 percent pure, 100 percent purity guaranteed, 100 percent organic and others.

Which Dabur products have been banned? Here’s the complete list.

• Honey
• Apple Cider Vinegar
• Virgin Coconut Oil
• Sesame oil
• Cow ghee
• Coconut water
• coconut milk

What did FSSAI say?

According to the food regulator, Dabur India’s 100 percent claims violate the FSS (Advertisements and Claims) Rules 2018. Citing an example, FSSAI said that Dabur Homemade Coconut Milk product was advertised with a claim of 100 percent purity. The statement said that Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey were found to have the Jaivik Bharat logo without any valid FSSAI approval. The food regulator said that this action was taken after Dabur India did not take any action on the earlier notice sent to the company. In a statement, Dabur said that they are examining the ingredients of their products and the FSSAI-marked products.

Recent FSSAI action

Along with Dabur India, the food safety regulator has banned the sale of some popular whiskies and rums made by Diageo’s India unit and Inbru Beverages, alleging that artificial flavourings were used instead of proper aging and ingredients to achieve the taste and aroma.

FSSAI said it has ordered a ban on the sale of products of Diageo’s Indian subsidiary, including popular brands like Antiquity Blue whisky and Royal Challenge whisky made in Madhya Pradesh, and McDowell’s No. 1 rum made in western Maharashtra.

Matri Drinking Water’s license suspended

The food regulator said the decision was taken after an investigation found that the products were of substandard quality due to the presence of extraneous artificial or nature-identical flavors. FSSAI also suspended the license of Tripura-based Matru Drinking Water after foreign substances were found in the packaged drinking water. A stop order was also issued against Punjab-based Noble Healthcare for violating food safety laws. The regulator said the product contained ingredients that are not permitted under applicable regulations. Furthermore, the amount of Vitamin C (90 mg) appears to exceed the Recommended Dietary Allowance (RDA) prescribed under the ICMR-NIN Guidelines 2020.