Aug 06 – Following this year’s World Endurance Championship round in São Paulo, Point S International, official sponsor of Team Peugeot TotalEnergies confirmed that the race weekend has reinforced its strategic ambitions to accelerate its expansion across Latin America (LATAM).
Point S International currently maintains a global footprint spanning 54 countries, representing more than 3,150 independent tyre businesses and in excess of 7,000 points of sale. Building on its established presence in Europe, North America, and Asia, the network has stated its ambition to achieve significant long-term growth throughout LATAM.
The WEC race at the Interlagos Circuit served as a powerful commercial platform to drive regional momentum. Beyond the trackside action, the event brought together prospective partners from across LATAM to experience Point S first-hand. Delegation members visited local points of sale, met with international suppliers, and engaged directly with the Brazilian Master Franchisee to exchange operational best practices.
Point S International’s expansion strategy in the region will mirror the proven business model that has driven its global growth: partnering with established local operators who retain their commercial independence while gaining access to global supplier agreements, private label products, training programmes, and international marketing support.
With the Team Peugeot TotalEnergies partnership continuing to showcase the Point S brand to millions of motorsport fans across the region this season, the network’s message to Latin America’s independent tyre dealers is clear: the world’s largest independent network is open for business in LATAM, and there has never been a better time to join.
Supporters of Team Peugeot TotalEnergies do not have to wait very long before their next taste of the action. The Lone Star Le Mans is scheduled to take place from Friday 4th to Sunday 6th September, with Point S’s partner taking to the track at Circuit of The Americas in the hope of securing a podium.
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