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A comprehensive study of supermarket ketchup produced interesting results, revealing that Heinz is tied for first place with supermarket own-brand ketchup, which is actually much cheaper. Ketchup is perhaps the most popular condiment in the UK, as it is used in so many ways. Not only is it a must-have for many Brits when enjoying a full English breakfast at home, but it’s also essential when hosting a summer BBQ during 2026’s plethora of hot and sunny days.

While brands like Heinz dominate the ketchup game, there are plenty of more budget-friendly options out there, including cheap bottles from supermarkets like Aldi and Lidl. But which bottle is actually the best? Well, consumer experts put that question to the test in a recent blind taste test. Ketchup is one of the latest taste tests from consumer champions Which?, who gathered more than 70 people to blindly taste and score different ketchups from UK supermarkets.

Unsurprisingly, Heinz was among the most popular bottles of ketchup in the taste test. It is clear that the familiar flavour is a favourite among Brits to this day, despite the level of cheap competition it faces.

However, another ketchup shares the top spot with Heinz, and it’s an own-brand bottle that costs much less. Asda’s Classic Tomato Ketchup was named joint winner along with Heinz.

However, it goes a stretch further to also earn a Great Value label from the consumer group, arguably making it the more attractive product for shoppers during today’s rising costs of living.

Asda’s ketchup was praised for its balance of tanginess, its strength of flavour, and its level of sweetness. Meanwhile, Heinz was praised for its richness and texture.

Both received an overall score of 77%. Participants didn’t know which ketchup they were sampling when, so the results could be as unbiased as possible.

Asda’s ketchup is quite a bit cheaper than Heinz’s. A bottle of Asda’s own-brand costs £1.13 for 550g, compared to Heinz costing £3.00 for 460g at supermarkets such as Sainsbury’s.