A few days ago, SS Karthikeya shared a video featuring words like Bob, V-Neck, Rama, Pyramid and Board Game. This led Mahesh Babu fans to speculate that the makers were planning a special update around his birthday. However, the makers released two exclusive stills of Mahesh Babu instead of a glimpse. Now, the makers have announced another update related to Varanasi. The official handle revealed that the movie will soon have official merchandise, including the Rudhra locket, T-shirts and other products. Earlier, the makers also launched the official website of Varanasi and introduced a game for fans, with prizes to be won. The merchandise is another part of the promotional campaign, and fans are now waiting for its launch. Varanasi stars Mahesh Babu, Priyanka Chopra Jonas and Prithviraj Sukumaran in the lead roles. Produced by KL Narayana and SS Karthikeya, the movie has music composed by MM Keeravani and is scheduled for a worldwide release on April 7, 2027.
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