Smartphone financing in India averaged 10 months in Q2 2026, with Tier 2 cities leading EMI-based purchases at 57.5%. Counterpoint Research said NBFC-led affordability programmes are driving growth, while financing is expected to account for 42% of smartphone sales in 2026. Apple recorded the longest average tenure at 17.2 months.
New Delhi, Aug 10: Smartphone financing tenure in India averaged 10 months in Q2 2026, with Tier 2 cities emerging as the most financing-driven market where EMI plans accounted for 57.5 per cent of purchases, a report said on Monday.
The report from Counterpoint Research said NBFCs are offering a wider range of EMI tenures to suit different consumer budgets and that Tier 3 and smaller markets also maintained penetration levels above 50 per cent.
Amid lower financing penetration in online channels, overall smartphone financing is expected to account for 42 per cent of total smartphone sales in India in 2026.
Apple recorded the highest average financing tenure among smartphone brands at 17.2 months, while Samsung remained the leading brand in terms of smartphone units sold through financing, followed by vivo and Apple.
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