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Bollywood Awards Selection: Every year there are many award shows to Bollywood, whenever pictures and videos to award shows appear on social media, the whole atmosphere starts looking like the film world. Stars are seen on the red carpet, designer clothes, spectacular stages, performances by celebs and stars giving emotional speeches with trophies in their hands. But as soon as the show ends, a different kind of debate starts on social media. People ask, on what basis was the award given? Was the award given to the best actor or the popular actor? Did the jury take its decision without pressure? And does star power and PR also play a role in an award show? Let us understand these questions in simple language.

Award shows are not just trophies, they are also a big entertainment business.

First of all, it should be understood that big Bollywood award shows are held only to honor the stars, they are also big entertainment events, behind which the entire business of production, sponsorship, television and digital rights is associated. To organize a big awards show, a lot of money is spent on a spectacular stage, lighting, cameras, dance performances, celebrity guests and production team. Its expenses are borne by advertisements, sponsors and broadcasting partners. In such a situation, it is also important for the organizers of the show that as many people as possible watch the show.

This is where the game of star power begins. If any show has superstars like Shahrukh Khan, Salman Khan, Akshay Kumar, Ranbir Kapoor or Alia Bhatt, then people will watch that show more and more. Therefore the value of award shows increases further. However, this does not mean that every award is given only on the basis of TRP or star power.

Who decides who will be given an award?

The process for each award may be different. In some awards, the jury looks at films and performances. Whereas in some popular categories, votes are also made from the audience. Jury based systems generally include senior people from the film industry, actors, directors, writers, technical experts or film critics. After the nominations, the films and artists' work are viewed and then the jury members vote based on their evaluation.

On the other hand, in public voting awards, the selection is made according to the preferences of the audience. Here the impact of an artist's popularity can be seen more than his acting. That is, 'best' and 'most popular' are not always the same thing. Critics may like an actor's performance while the audience may like something else.

Is it necessary to come to the show for awards?

For a long time, one question that has been asked the most regarding Bollywood award shows is whether the star who participates in the show has more chances of winning? It would not be right to believe the truth because every award show may have its own process and rules. But from a business point of view, the presence of big stars is very important for the organizer. Just imagine, a big star has been nominated for an award, but he is not present at the event. On the other hand, another popular star is present on the stage and he has a chance to take the trophy. For the organizer, the second option can make the show more attractive. This is why things like 'no show, no award' often become a matter of debate in the industry. But it would not be right to consider this as a rule applicable to every award show.

How important is the performance of the stars?

The biggest attraction of an award show is not just the awards but also the live performance. Big stars dance on stage, host and sometimes become main characters in all-night shows. There may be a separate contract and fee behind the star's performance. The greater the popularity of a big star, the more special his performance will be for the audience. It is from here that various kinds of talks are made regarding awards and performance. However, it is not right to present the claim of giving an award to an artist in exchange for performing as a fact without concrete evidence. But it is also more important to understand that in an award show, the artist, channel, sponsor, production team and audience all have interest in it. So this is not just a jury room and a voting case.

Why do questions arise regarding PR and lobbying?

After the release of the film, its publicity does not end only outside the theatre. PR agencies also handle activities for films and stars like interviews, social media campaigns, media coverage and promotions during award season. When a film gets continuous coverage in the media, the work of the actors of that film is praised and the film is said to be a strong contender for awards, then its name becomes popular among both the audience and the industry. This is why the word 'lobbying' is heard a lot during awards season.

Fan war is also a big factor in public voting

To give an award to an artist, votes are sought from the public, where the story becomes a little different. In the era of social media, millions of fans of a big star can vote in large numbers in a short time. His popular artiste can benefit from this. It is not necessary that the one who gets the most votes is the best or a good actor. Many times an award can be won based on fan following. You can understand this with the example of cricket. If a player has crores of fans, then his popularity will be his biggest strength. But his performance on the field is evaluated differently. This difference is also visible in film awards.

Why so many awards in one show?

Nowadays, awards are given in many categories in a big award show. Apart from Best Actor, Best Actress, many categories like Critics Award, Popular Award, Entertainer of the Year, Performance of the Year are created. One reason for this is that the artists working in the film industry and other people associated with films can also get recognition. One star may receive an award based on his popularity, while another may be given a critics' choice award.