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If you're looking to buy a new SUV or a great family car, the month of August brings a great opportunity to make big savings. Ahead of Independence Day and the beginning of the festive season, car manufacturing companies are offering various discounts and benefits to attract customers to the showrooms. Offers ranging from ₹1 lakh to ₹2.5 lakh are available on many popular SUVs.

How much discount are you getting?

Although car companies are not reducing the ex-showroom prices of vehicles, they are offering significant savings to customers through cash discounts, exchange bonuses, corporate discounts and scrappage benefits. The most amazing offers are being seen in the SUV and MUV segments. Honda Elevate leads the way among mainstream SUVs, offering customers a chance to save up to ₹2.45 lakh this August. At the same time, car buyers can avail benefits of up to ₹ 2.25 lakh on Tata Harrier EV this month.

Savings of over ₹1 lakh on popular SUVs/MUVs

Buyers have a chance to save up to ₹1.30 lakh on the Maruti Grand Vitara this month. Similarly, car buyers can avail benefits of up to ₹1.20 lakh on Mahindra Thar Rocks. Customers can also make significant savings of up to ₹85,000 on the Hyundai Creta through various offers. Apart from this, benefits ranging from ₹75,000 to ₹1 lakh are available on many Kia vehicles. Toyota and Maruti Suzuki are also offering attractive deals on select hybrid and petrol models.

Why have companies given a flurry of discounts?

Auto industry experts believe that there is huge pressure on car companies to reduce inventory (old stock) before the festive season. With many new facelifts and models about to be launched, dealers want to clear out old stock as quickly as possible. This is the reason why even those vehicles which generally do not get any discount are getting better offers than expected. The increasing competition in the SUV segment has forced companies to adopt deep discounting strategies.

things to keep in mind

According to automotive experts, this is the best time for customers to compare offers from different brands. However, it is important to understand a few things before visiting a car showroom. It is worth noting that these offers are applicable only on select stock of 2025 and 2026 model years. Additionally, the total discount amount may vary depending on the city, dealer and specific variant of the car (petrol, diesel or hybrid). The prices of various elements included in the on-road price, such as insurance and accessories, must be negotiated before booking. Overall, these discounts being given before the festive season are going to bring a lot of relief to the pockets of the customers. If your budget is ready, there may not be a better opportunity than this to bring home a new SUV.