Instagram has unveiled a redesigned wordmark, its first major text-logo update in nearly a decade. Head Adam Mosseri said the sharper, modernised design still nods to the original while keeping things simple. The new typeface has drawn mixed reactions online.
Instagram has rolled out a redesigned wordmark, the text-only logo that spells out the company's name, marking its first major visual update in a decade.
Mosseri announces the redesign
The change was announced by Instagram head Adam Mosseri on both Instagram and Threads. In a post on Threads, Mosseri described the new logo as sharper and more modern while still nodding to the original design and keeping things simple. He said the previous wordmark had started to feel dated after being in use for close to ten years.
Design draws mixed reactions
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