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• The contribution of Noida and Bangalore R&D centers to Samsung's Galaxy AI development has been globally significant.
• For the convenience of Indian consumers, 'Now Brief' has included a special 'Pay Now' feature to remind them of bill payments.
• The demand for Samsung's premium smartphones from small tier-2 and tier-3 cities in the country has reached a whopping 65 percent.

Samsung India has highlighted the growing strategic contribution of its research and development (R&D) centers in Noida and Bengaluru in the development of its Galaxy AI. Following the successful launch of the eighth-generation foldable smartphones Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, the company explained that engineers in India are developing advanced AI experiences tailored to the needs of local customers, and this technology is now becoming an important part of Samsung's global innovation network.

A prime example of the Indian R&D team's contribution is the new 'Pay Now' feature in the 'Now Brief' on the new foldable smartphones. This feature, developed specifically for consumers in India, reminds users of upcoming bill payments and facilitates direct payments through Samsung Wallet.

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Speaking on this, JB Park, President and CEO, Samsung Southwest Asia said, “Our R&D centers in Noida and Bengaluru have been instrumental in the launch and development of Galaxy AI. By understanding how consumers in India interact with technology, we identify opportunities to improve their lifestyles—be it financial management, smart home control or health alerts for the elderly. This information is being translated into practical solutions that enrich everyday experiences.”

Consumers in India are adopting AI technology at a faster rate than the global average, which is having a direct and positive impact on the premium smartphone market in the country. According to Samsung, demand for its flagship smartphones is no longer confined to major metro cities, with tier-2 and tier-3 cities accounting for a significant share of total sales.

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Currently, around 65% of the company's total premium device sales are from these smaller cities. To meet this demand, Samsung is reaching out to consumers through its extensive network, which includes over 80,000 retail outlets in 18,000 pin codes through online channels and 20,000 in-store promoters.

In addition, the foldable smartphone market is also witnessing significant growth, with foldables now accounting for more than 20% of Samsung's total flagship sales and growing at double-digit rates year-on-year.

The new Galaxy Z series represents Samsung's vision of combining advanced hardware with Galaxy AI and further strengthens India's global leadership in next-generation AI experiences.