The man who took hours to reply, rarely double-texted, kept his emotions to himself and seemed completely unbothered had a certain appeal. He was mysterious. He was “cool”. He was the guy who made you wonder whether he liked you or was simply too busy to care.
Mysterious is not cool anymore. Photo: Unsplash
For a while, pop culture seemed to agree. From the brooding romantic heroes of period dramas to the emotionally constipated-but-secretly-in-love men in rom-coms, the idea was simple: if he really likes you, he probably won’t make it too obvious.
But the Internet (especially social media) seems to have had enough.
Scroll through Instagram today, and there is a very different kind of romantic fantasy taking over. Women are posting Reels declaring that they are “done with nonchalant men”, “you keep your nonchalant men”, sharing edits of men (umm, fictional men) who pine hopelessly or yearn over the women they love and joking about wanting someone who will double-text, remember their coffee order and actually admit that they miss them, and most importantly, communicate.
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