Mumbai, Aug 19: As India’s lab grown diamond market accelerates, most brands in the category lean on a single claim, that a diamond grown in a lab is kinder to the planet than one pulled out of it. Luxurythe vertically integrated lab grown diamond jewellery brand from the JK Star Group, is going several steps further, backing that claim at the infrastructure level with one of the few fully solar powered diamond growing operations in the country.
At the heart of this story is the Group’s CVD diamond growing facility in Surat, Gujarat, operated under AVP Starthe JK Star Group’s lab grown diamond manufacturing arm. The facility runs entirely on solar power drawn from the Group’s dedicated solar plant in Navsari, Gujarat, and houses 500 CVD reactors, where every Luxury diamond begins its journey as a tiny seed. From growing and coring to slicing, laser processing, cutting, polishing and grading, every stage is handled in house, giving the brand an unbroken chain of quality control and traceability that few players in the category can match.
The commitment extends well beyond the factory. The Group has planted over 1 lakh trees across Gujarat as part of its environmental programme, while its philanthropic arm, the JK Star Charitable Trust, has contributed over 10 percent of net profits from all five group companies since 2019 towards education, healthcare, tree plantation, environmental sustainability and food distribution.
The stones themselves carry independent proof. Luxury‘s lab grown diamonds are certified by leading international laboratories including IGI, GIA and GCAL, with an inventory of around 40,000 certified stones held across the Group’s New York and India offices.
Launched in January 2025 by Anand Lukhi and Vedant Lukhi as the JK Star Group’s first D2C venture, Luxury brings this manufacturing depth directly to the modern Indian consumer, offering certified lab grown diamond jewellery crafted in 9KT, 14KT and 18KT gold, backed by BIS hallmarking and a lifetime buyback policy. The brand retails across ten cities including Mumbai, Delhi, Gurugram, Noida, Pune, Hyderabad, Ahmedabad, Chennai, Jaipur and Guwahati, alongside Amazon, AJIO, Pernia’s Pop Up Shop, Eternz and luxury.co, with try at home and video shopping convenience across key cities.
Behind Luxury stands the JK Star Group, founded in 1993 by Shailesh Lukhi and Nandesh Lukhi, a 34 year diamond conglomerate of five specialised companies and over 2,000 employees spanning natural diamond manufacturingB2B domestic jewellery, international diamond exports, lab grown diamond growing and D2C consumer retail.
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