Top News

Tezzbuzz Desk- on food products '100% Pure', '100% Natural' and '100%' Food Safety and Standards Authority of India (FSSAI) has increased its strictness regarding such claims. Companies often use such claims to make their products appear better and more reliable, but now the food regulator is keeping an eye on the language of such claims and the evidence behind them.

Following the FSSAI action, many companies have started removing '100%' claims from their packaging, advertising and promotional material. in these BONN BISCUITS, Zandu Honey, Amway India and Juza Foods Names of such companies have emerged.

Seeing '100% Pure' or '100% Natural' written on the packet of a food product, the consumer can assume that the product is completely pure, natural and free from any kind of adulteration. FSSAI focuses on ensuring that the language used in labels and advertisements of food products Clear, accurate and verifiable yes. Claims that may mislead consumers or exaggerate product features come under the watchful eye of the regulator.

What changes did companies have to make?

Following the action and instructions of FSSAI, some companies have made changes in the labels and advertisements of their products. Words like '100%' are being removed in favor of language that more clearly describes the actual features of the product. This has a direct impact on those packaging and advertisements, in which full claims are made about the purity or naturalness of the product.

Dabur's products also came under scrutiny

Regarding '100%' claims Dabur India The matter has also been in discussion. In the FSSAI action, objections were raised regarding the claims used on some of the company's food products. These included products like honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk. Claims like '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic' and '100% Tender Coconut Water' were made in the packaging or promotion of some of these products.

The purpose of FSSAI's strictness is not just to change the packaging of companies, but to provide clear and correct information to the consumers. Consumers should also look carefully at the ingredients, nutritional information, manufacturer information and other relevant details on a product label rather than purchasing it based on the words '100% Pure' or '100% Natural'.

FSSAI's monitoring is not limited to packets only. Attention is also being paid to the claims made in advertisements shown on TV, digital platforms, social media and other mediums. It is important for food companies to make claims about their products that can be justified by appropriate evidence and prescribed standards.

Can further action be taken against more companies?

Due to increased regulatory strictness regarding '100%' claims, more companies may have to change their packaging and marketing strategy in the future. The most important thing in this whole matter is that instead of making big claims in the advertisement of food products, the consumer should get correct and verified information. This is why FSSAI is continuously emphasizing on investigating such claims.