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If you are thinking of buying a new Hyundai car in September, you should be prepared to increase your budget a bit. Hyundai Motor India has announced a price increase of up to 1% for all its cars from September 2026. However, this increase will not be uniform across models and variants; The company will soon give information about the new prices of specific models.

The company has attributed this increase to the increasing cost of inputs and commodities. Additionally, operational costs have also increased and global geopolitical and economic uncertainties remain. Hyundai said that despite the cost increase, it had previously tried to bear a large part of it itself, rather than pass the entire burden on to customers; But, due to continuously increasing costs, it has now become necessary to increase the prices slightly.

**What will be the effect on a car worth ₹10 lakh?**

Let's look at an easy example. If a Hyundai car is priced at ₹10 lakh and the full 1% hike is applied to that model, the price may increase by around ₹10,000. However, this is just an example; The actual price increase will depend on the specific model, variant and the company's new prices. In other words, it's not necessary for every Hyundai customer to bear the exact 1% increase.

**Hyundai follows Maruti in increasing prices**

This decision of Hyundai has come at a time when the country's largest car manufacturer Maruti Suzuki has also increased the prices. Maruti has increased the prices of its Arena and Nexa range by ₹2,500 to ₹30,000 from August 2026. This is the second price hike from Maruti this year, which shows that the pressure of rising costs in the auto sector is now being passed on to customers.

**Impact on Hyundai's profits**

Hyundai's decision to increase prices has come at a time when the company's profits are under pressure. In Q1FY27, the company's consolidated profit after tax declined to ₹888.6 crore from ₹1,369.2 crore. Meanwhile, EBITDA fell 31% to ₹1,511 crore and EBITDA margin declined to 9.3% from 13.3%.

What does this mean for car buyers?
In simple words, those buying Hyundai cars from September may have to pay higher prices depending on the model. The company has just announced a price increase of up to 1%. If you are planning to buy a Hyundai car, it would be beneficial to compare the prices before and after September. The actual price increase will be announced based on the specific model and variant.