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Smartphone buying preferences are changing rapidly in India. For a long time, camera, processor and design were considered the most important features, but now display quality is also playing a big role in the purchasing decision. According to Flipkart and Counterpoint's Smartphone Insights Report 2026, consumers are giving more importance to the screen experience than ever due to the increasing use of OTT, gaming, social media and video calling.

According to the report, about 45 percent of consumers associate better display features with the capability of the chipset. Now buyers are paying attention not only to resolution but also to features like refresh rate, brightness, color accuracy and touch response. That means smartphones are being evaluated not just on their specifications, but on their everyday experience.

Amidst this change, Realme P series is taking forward its display-centric experience. According to the company, the P series was among the fastest growing smartphone lineup on Flipkart in the first half of 2026. Now Realme P4S 5G will be launched on Flipkart and Realme website on August 26.

The phone has a 17.22 cm i.e. 6.78 inch Samsung 1.5K AMOLED display, which is equipped with 144 Hz refresh rate and Samsung's M14 luminescent material technology. The company claims that this technology provides better efficiency and longer screen life. The phone will also have 1400 nits global peak brightness, HDR10 Plus and Netflix HDR support.

Features like 3000 Hz instantaneous touch sampling rate and AI based frame interpolation have been provided for gaming. Additionally, TUV Rhineland Low Blue Light certification and DC dimming keep eye comfort in mind during extended use.

Overall, realme P4s 5G reflects this change, where the identity of a smartphone is not defined by the camera or processor alone, but by the entire visual and interactive experience.