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Samsung may raise prices of its latest foldables in India as rising memory chip costs increase component expenses. The Galaxy Z Fold8 Ultra, Fold8 and Flip8 received a record 2.71 lakh pre-orders in 72 hours. Samsung says it has absorbed much of the cost rise, but analysts expect memory shortages to push up prices and hurt smartphone shipments in H2 2026.

New Delhi: Samsung is likely to increase the prices of its latest foldable smartphones in India, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, as rising memory chip costs put pressure on smartphone makers, leading retailers and industry analysts said.

The new Samsung foldables, priced between Rs 1.25 lakh and Rs 2.6 lakh, have received an unprecedented response in India. Samsung India said nearly 2.71 lakh consumers pre-ordered the three devices within just 72 hours of their launch, marking record pre-orders for the company's foldable smartphone portfolio.

Retailers now expect the strong demand for memory chips, a critical component in smartphones, to push up device costs further. Analysts also believe Samsung may eventually pass on part of the higher component costs to consumers after absorbing a significant portion of the increase so far.

The latest foldables represent Samsung's most advanced foldable lineup yet, with improvements across hinge design, displays, durability and performance, along with purpose-built Galaxy AI features. The Galaxy Z Fold8 Ultra measures just 4.1mm when unfolded, making it the company's thinnest Galaxy Z Fold device, while the Galaxy Z Fold8 weighs 201 grams, making it the lightest Fold model from Samsung.